KEY TAKEAWAYS
1. Chinese Advertising Law strictly prohibits the use of absolute superlatives such as “the best” “world-leading” to promote ethical and honest advertising practices.
2. It is prohibited to publicized false or misleading advertising and misrepresented product benefits, to protect consumers from deceptive marketing practices.
3. It’s a gross violation of the law to harm the state’s dignity or interests, public interests, hinder social stability, impede public order, violate social morality, infringe personal rights in advertising.
4. The law prohibits discriminatory content based on ethnicity, race, religion, or sexual orientation in advertisements and aims to promote inclusivity and respect for diversity within society.